Deb's Daily Dose

← Back to Blog Home

Prescription Drug Ads: AMA Calls for a Ban

November 27th, 2015 by Deb Wilson

Drug CostsThe American Medical Association (AMA) has taken the stand that “direct-to-consumer advertising for prescription drugs and devices drives up health care costs and should be banned”.

Currently, ads for drugs to treat diabetes, depression, impotence and more deluge TV viewers. This drives demand for expensive treatments, the nation’s most influential doctor group said when it adopted the new policy.  “Today’s vote in support of an advertising ban reflects concerns among physicians about the negative impact of commercially driven promotions, and the role that marketing costs play in fueling escalating drug prices,” Dr. Patrice Harris, the association board chair-elect, said in an AMA news release. …

Hoping to make prescription drugs and medical devices more affordable, the new policy also calls for a physician task force to study the issue, a campaign to demand choice and competition in the drug industry, and greater transparency in prescription drug prices and costs.  The United States and New Zealand are the only countries that permit direct-to-consumer ads for prescription drugs, according to the AMA.

Leading Doctors’ Group Wants to Ban Prescription Drug Ads

This is another “it’s about time” issue for me.  Consumers need unbiased, fact based information about new drugs and devices to help drive their medical decisions, not profit driven commercial advertising.  However, I’m not holding my breath considering the size of the pharmaceutical industry and the power of their lobbyists.  Although, we did manage to get cigarette commercials off the airwaves,  so perhaps there is some hope.

Free health care resources for patients and caregivers

Leave a Reply